Bloom Floral App
Google UX coursework
December 2021 - January 2022
This case study showcases the work I completed during my Google UX Design Certification. The designs were reviewed by peers and guided by industry best practices, ensuring that I not only adhered to proven methodologies but also developed a practical understanding of the UX process. I was also able to incorporate my late grandfather's passion for gardening and flowers into my designs.
Design a floral app that will allow users to subscribe to deliveries, customize arrangements, and pick from hand curated bouquets. I want to provide an easy way to find a floral arrangement perfect for each customer while making the process accessible to everyone.
Goal
Understanding the user
I created a research plan and sent out questionnaires to a recruited group of participants. My user group consisted of 10 people between the ages of 20 and 40 who occasionally to regularly purchase flowers. The user group confirmed my initial assumptions about floral customers, but research revealed additional important pain points to focus on. I also performed secondary research on consumer trends and a competitive audit.
After my research, I created a user journey map, storyboards, and sketched the first iteration of wireframes. A key aspect to finalizing my goals and direction of this design was writing "How might we" statements.
How might we…simplify the process of ordering flowers by offering pre-curated arrangements and trending bouquets?
How might we…allow users to seamlessly have flowers delivered to their homes without having to re-order each month?
Brainstorm
I then transformed my designs into digital wireframes in Figma.
Once my low-fidelity wireframes were complete, I shared my designs with a group of five users to perform an unmoderated usability study. They were asked to navigate through the app and complete four tasks, rate the ease of use, and then make any comments on the experience.
Usability Testing
Study findings:
Users had difficulty understanding how to exit the filters page.
Proposed solution: Alter the exit action to clearly indicate that the filters are being saved as they leave the page.
Users weren't sure if they scrolled or clicked the arrow to leave the home page.
Proposed solution: Allow both manual scrolling and clicking the down arrow to navigate
users to the explore page.
Users liked the "trending" section and found it useful.
After I evaluated the user feedback I received, I iterated upon my design and transformed the digital wireframes to mockups and high-fidelity prototypes. My main focus was to make an enjoyable experience for the user while anticipating how they may interact with each new page.
Mockups
Seek and iterate upon constructive criticism from end-to-end.
Prioritize user-centric design and empathy.
Diligently following a process will lead to success, focus on design thinking.
Consistently refer to UX best practices and standards, while also allowing space for creativity and innovation.